Web Design for Dog Businesses

Every dog business needs the same base: a home page that says what you do and where, a page for each service, your service area, a phone number and hours that match your Google listing, a clear call or book button on every page, who you are and your credentials, real reviews, your policies, and a contact form that actually reaches you. After that, the pages differ by trade.

• Trainers. Private training, classes, the behavior problems you take on (and the ones you refer out), your methods, your qualifications, your schedule or an enquiry form, and your cancellation and safety policy. People want to know how you train before they call.
• Groomers. Services by size or coat, starting prices or a plain explanation of how you quote, how new clients book, your matting and late-cancellation policies, whether you are a salon or mobile, and your vaccination rules.
• Walkers and sitters. Your zones, visit types and lengths, how to request dates, insurance or bonding if you carry it, who does the visits, how keys and access work, and what happens in an emergency.
• Boarding and daycare. Location and hours, how to book a tour, how dogs are assessed and grouped, vaccination requirements, feeding and medication policy, your emergency plan, and the booking portal.
• Vets. Services, clinicians and credentials, hours, what to do in an urgent situation, the new-client process, appointment and refill routes, and your estimate policy. Clinical pages are reviewed by your clinicians before they go live.
• Rescues. Adoptable dogs or a link to your adoption platform, the adoption process and fees, the application, foster, volunteer and donate routes, and your 501(c)(3) details if they apply.

For boarding especially, owners look for safety first. In a 2017 survey of 652 US pet owners commissioned by the International Boarding and Pet Services Association, safety and security (44%) and reputation (43%) were the top reasons for choosing a boarding facility, and 80% rated vaccination requirements very or extremely important (Pet Boarding and Daycare). It is the same question clients ask on the phone: is my dog safe with you?

1. A short call and a questionnaire. You tell us what you do, where, for whom, what you charge and what makes you different. You do not need to write anything.
2. A page plan. We map every page: each service, each area you serve, your policies, your team. A typical DogServ site runs 60 to 80 pages, because each service and each area is something a client searches for on its own.
3. Drafts you approve. We write the pages from your answers, in your words where we can. You check every fact, price and policy. Nothing about your credentials, health claims or policies goes live without your OK.
4. Your booking system, connected. If you use Gingr, MoeGo, Precise Petcare, Time To Pet or another system, we link or embed it the way that vendor supports, and test it on a phone.
5. Launch, with your Google Business Profile matched. Your name, phone, hours and services on the site match your profile, and we set up tracking so you can see calls, form messages and booking clicks.
6. Every month after. At least four new blog posts a month, written from the questions your clients actually ask (first grooming visit, vaccine paperwork, what a daycare assessment involves), plus hosting, security and care.

The work is done by Web Leveling, the web agency Cal Hewitt founded in 2019.

For a full site, it is on the low end of what the pet industry charges, on purpose. These are the published prices we found on 2026-09-24:

• Barketing, a pet-industry agency, starts builds at $1,350 for the essential pages, with care plans from $40 to $275 a month (Barketing).
• Website Bulldozer lists dog-trainer packages at $1,500 for 5 pages, $3,800 for up to 20 pages, and $8,000 for 100 or more (Website Bulldozer).
• Pet Business Hub offers monthly plans with no build fee, from $27 a month for one page to $149 a month for 30 pages (Pet Business Hub).

Our $1,500 is a starting price we set low to take on our first dog business clients, and it will rise as our client list grows. When you compare quotes, compare the same things: how many pages, who writes them, whether posts continue after launch, what the monthly covers, and what you keep if you leave.

Do I need a website if I have Facebook and Instagram? Keep them. A website gives a referred client one stable place to see your services, policies and next step, and it is yours rather than a platform's. It does not guarantee search visibility on its own.

Can clients book from my website? Usually, yes. Most pet booking systems give a link, a button or an embed, and some support Reserve with Google. The exact method depends on your system and your plan, and we confirm it with the vendor before we promise it.

Will a new site put me first on Google? No, and be careful of anyone who guarantees it. A good site makes you easier to find for the services and areas you actually cover.

How long does it take? Usually one to two weeks from the day we have your answers and photos to launch. A site with many locations, or one that waits on content from you, takes longer, and we will tell you the date up front.

Do I own my site and my domain? Yes. Once the build is paid in full, the site and the domain are yours. The $99 monthly is month to month; there is no long contract.

What if I want to cancel? Give us 30 days' notice and the monthly stops. You keep your site and your domain, and we help you move them wherever you want.

I have no time to write. Is that a problem? No. You answer questions and check facts; we write. Your credentials, services and policies come from you, so those are the questions we ask first.

Send us a message with what you do and where, and we will reply with what your site would need and what it would cost. Tell us about your business in the form below.