Video Marketing for Dog Businesses

You do not need a crew or a script. These are the videos that suit a dog business:

• Before and after. A groom from matted to finished, a coat-care result. Show the real timeframe, and skip any dog whose coat condition is a welfare story rather than a glow-up.
• One tip, one minute. How to brush a doodle between grooms, how to practice a recall at the park, what to pack for a first daycare day. For vets, general advice only, nothing about a specific patient.
• Behind the scenes. Drop-off, the play yard, the grooming table, the walk route (without anyone's address).
• Meet the team. Who will actually be with the dog.
• A tour. Your facility, your van or your service area.
• A client review, as a video. A real review from a real client, turned into a short branded clip, with that client's OK.
• A booking reminder. Holiday boarding filling up, a new class starting, open grooming slots this week.

For trainers, label a demonstration as what it is: one dog, one session. Training results vary from dog to dog, so show the method more than the miracle. AAHA suggests 10 to 20 second clips of staff and patients, short expert tips and behind-the-scenes tours for veterinary practices, each ending with a clear next step such as booking (AAHA).

You do not have to be on camera. Hands at work, a voice-over, text on screen and the dogs themselves carry most of these.

Four to eight short videos a month is plenty to start. That is one or two a week, not a video a day.

• Capture as you work. Two or three clips of five to ten seconds during a normal day, only of dogs whose owners said yes. Jot down the service, the breed or the tip.
• Film spoken tips in one short block before or after sessions, in a quiet spot.
• Your phone is enough. Use the rear camera, film vertical, wipe the lens, turn off notifications, and stand near a window for light (YouTube Help). A small clip-on microphone helps if you talk in a noisy facility.
• Once a month, look back at calls, booking clicks and messages, and ask new clients how they found you. Views alone do not tell you much.

You:

• Send a few clips each month, or let us use the ones you post to a shared folder.
• Tell us what is true right now: services, prices, openings, offers.
• Approve each video before it goes out. Vets approve anything clinical; trainers approve anything about behavior or safety.
• Keep the booking link working and answer the enquiries.

We:

• Pick the best moments, edit, add readable on-screen text and accurate captions, and make a cover.
• Turn your real client reviews into short testimonial videos with your branding.
• Prepare versions for each platform and post them after you approve.
• Send a short monthly report: what went out, what people watched and saved, and the calls, messages and booking clicks we can see.

Your accounts, your raw clips and your finished videos stay yours.

A video can go out as soon as you approve it. Google Business Profile videos usually appear within 24 to 48 hours after Google's review. Whether they bring in clients depends on your openings, your booking path, your reviews, the season and your area, so we look at the first month to make sure the routine runs, and at three months of videos, enquiries and bookings before deciding what to change. A video that goes viral is exciting, but AAHA notes the attention often fades within about three days (AAHA); steady, useful videos for local owners are the goal.

Can I pay someone to make Reels for me? Yes. You send clips; we edit, caption and post them. You still approve each one and keep ownership of your accounts.

How much does a Reel cost to make? Market prices run from about $50 to $400 a Reel when you supply the footage, and more when someone films for you. Our Video plan works out to about $50 a video.

Do I have to be on camera? No. Hands, voice-over, text on screen, your team and the dogs do most of the work.

Do I need permission to post a client's dog? Yes, in writing, before it is used in marketing. Get permission from any person who appears, too.

Can you use trending music? Only music we have the rights to use commercially. Original sound, licensed music or the platform's business library are the safe choices.

Is there a contract? No. The video plans are month to month.

Do I need a DogServ website? No. The videos go to your social accounts and your Google Business Profile, whatever website you have.

Who owns the videos? You do: the raw clips, the finished videos and your accounts.

Will video get me more clients? It helps people get to know you before they book, and it gives your Google profile and social pages something current. Results depend on your openings, booking path and area, so we measure enquiries and bookings.

Send us your business name and a client review you love, and we will make it into a short video for $79. Pick the review and send it with the request form below. If you want more reviews to choose from, see review management for dog businesses.